Lead Generation System for MLM: The Three Components
Tuesday, August 19, 2008 at 8:53
Lead Generation System for MLM:
What are the three things you absolutely must have to get customers and prospects flocking to you?
When it comes to a lead generation system online, your system needs to do three things to attract people into your business…
1. Expose your marketing to hundreds of thousands of prospects (they find you on the web)
2. Prospects give you permission to contact them by opting in to your list
3. You give ongoing value by email and keep your offers in front of your prospects
Expose your marketing to hundreds of thousands of prospects:
1. This is called “point of contact marketing”- it’s where your potential customers and prospects actually find you on the internet through content you have created or from the social networking sites you have visited.
They read your article or blog post, or perhaps they saw an advert you placed.
They might have read an Ezine advert or a Pay-per-click advert you placed.
Maybe they are part of a social community like Facebook, Twitter, YouTube, HubPages or Squidoo, and saw one of your “Hubs” or “Lenses” as they are called on Hub Pages and Squidoo.
Perhaps they are part of a forum you participate in, and you left a valuable comment with a signature line or link back to one of your pages, site or blog.
Social Marketing is a free or low cost way to expose your marketing to thousands and thousands of prospects.
Also known as Web 2.0, it has made the internet very interactive and a brilliant communication tool.
Just today, I posted a comment on Facebook (a social networking site) to a Group I joined there.
While I was there, I saw one of the other members had posted a link to one of her very interesting Squidoo lenses.
It’s about Network Marketing Tools that are useful for setting up your internet marketing as well as for earning affiliate commissions!
After reading the lens, decided that I wanted one of her recommended resources! I emailed her and am eagerly awaiting the reply!
This is just one example how like-minded individuals can interact and network.
Twitter is probably the easiest social networking site to use. Right now there is a flurry of activity on this site amongst network marketers, as Mike Dillard (Grandfather of Internet Attarction Marketing for MLM) released his Twitter link to his email list and they are all following him!
He has over 100 000 members on his list!
Why is this such a big deal?
These are highly qualified prospects for your network marketing business and if you are able to position yourself in front of them and provide solutions to them you can succeed much more easily.
They are quality people or should I again say qualified prospects either for your internet affiliate marketing or network marketing ventures. (Your MLM)
Your task is to develop a following (audience) where they can easily follow your updates, links, news, blog postings etc.
If you constantly provide value and solutions to YOUR target market's needs, chances are you can develop trust and a relationship. People who like your conversational micro posts will click on your links and perhaps be taken to your blog or a lead capture page.
Who knows, in time, if they fill in the form, they'll get on your list and slowly, over time you'll be able to put your offers/recommendations in front of them!
It's called permission marketing.
To Follow Me On Twitter Go To http://Twitter.com/taniawil and click Follow.
For more on Twitter, click here.
You can also, post a link to your brand new social marketing content that you just posted, whether that be on your blog, your website or an article you wrote on Squidoo, HubPages, EzineArticles etc.
It has made it really easy for business owners, online marketers and networkers to showcase their content and generate traffic to their URL’s. (sites and capture pages)
Here are some low cost or free places to put your content (nice fishing pools!!!)
1. www.ezinearticles.com (Article submission- potential huge exposure through Ezine publishers)
2. www.squidoo.com (Social networking site-You submit a lens or page)
3. www.hubpages.com(Social networking site. You submit a Hub Page)
4. www.YouTube.com (You submit video clips)
5. www.squarespace.com (blog template)
6. www.facebook.com (social networking)
7. www.twitter.com (social networking)
If you're not sure how to do this, don't worry- I can put you onto some step by step training that'll show you exactly what to do and how to do it.
And, I'll be there to help you every step of the way.
Go to www.putyourmlmbizonline.com for my number one secret on how to successfully put your MLM Biz Online + 3 free training videos on how these 3online lead generation components fit together. (With examples)
Get the CD Now while its still free!
2. Your prospects give you permission to contact them
After they find your content on the net (and like it!), your prospect is led to your lead capture pages.
Most people use lead capture pages provided by a system like Magnetic Sponsoring or Renegade Network Marketer or Marketing Merge. (After a while, you can create your own lead capture pages, which is not too difficult!)
Here's my very own lead capture page (complete with 3 free training videos on how to attract leads into your business). I created it for my fellow distributors to help them.
Through lead capture pages you can follow up with leads because they filled out your form and you have another prospect on your list!
This is huge, because you have an opportunity to build a relationship, develop trust and place your offers in front of them. You do all of this without chasing them.
If you are creating your own lead capture pages, keep these things in mind:
- First of all, keep it as simple and understandable as possible. A complicated lead capture page will create no interest in the reader’s mind.
- Use less graphics, pictures and animations. A heavy page will take too much time to load and will irritate the user. It should not take more than ten seconds to load onto a browser.
- Keep it blind: No company pitches or logo’s
- Talk about the benefits of the product/service
- Use only one navigation link…it’s the SUBMIT button!
- Use compelling direct response copy that compels them to opt in- they will opt in to get a key benefit that’s important to that target group
- Entice them to opt in by rewarding with a free report/email mini series/audio/video
3. Giving ongoing value through an Automated email follow up system
The key to attraction marketing is giving ongoing value.
Once they have opted in, you can send emails offering insights, experiences, resources you have used like books you have read that have been helpful.
You can point them in the direction of webinars or audio trainings that might be helpful, articles or conference calls.
By offering this information, you position yourself as a consultative, helpful guide and gain the privilege of placing recommendations or offers in front of them- including your MLM business opportunity or product.
You can do this through emails you send manually or auto emails.
I use I-contact as its easy and has an excellent delivery rate.
You can also track how many were opened and how many clicked through, if you were asking your reader to click on a link inside your mail.
Your offers are your monetizing strategies like something with an affiliate commission such as The Renegade, Building on a Budget, or some other affiliate program that works to attract leads while providing cash-flow.
It can also be tools and resources you are using and promoting to earn affiliate commissions (like a good website you can build, a good email system, a good blog template or a good e-book).
By doing this you will build a large following of people interested in you, your products and your opportunity.
They will feel proud because they found you…they will look at your emails because they gave you permission to contact them, and they will trust you because you gave them valuable information without trying to sell them anything!
Now, let us show you click by click how to set all this up....
Interested?
If you'd like to learn the five steps you need to take to use the internet to
get your leads coming to you daily,watch this video >>>
MLM Lead Generation: 5 Steps To MLM Lead Generation Online.
The first 7 lessons you'll learn is "How to attract your target market to you"...ENJOY!