Internet Leads for MLM

Generating free leads for your MLM is the first major milestone you need to get right if you are in Network Marketing.

 Here's a short clip (its very funny!) on how some Network Marketers of old have done it- it is a little extreme, but you get the message!

There are other ways!

Network Marketing has undergone a huge transformation over the last 2 years:

1. It has become internet based.

2. The focus is on attracting (not chasing prospects)

There's a whole lot of training needed to do this right.

 

If you're struggling with your MLM and want to try other ways of generating free leads and getting your prospects to chase you, check this out....its three explicit training videos (free) on how to set up your customised marketing funnel and generate free high quality leads of your own

www.mlmprospectsformula.com

 

Wouldn't it be nice to attract exactly the right kind of people into your Network Marketing Business, over and over again-for free?

The kind of people who are interested in exactly your products or your MLM business opportunity?

Where you don't have to pay to generate them at all?

We all know that having enough leads is key to generating much needed product sales from a loyal customer base and building a huge downline that creates residual income.

Many of you may already have realised that the methods used in traditional MLM don't seem to generate enough prospects- and those that do come in are very often the wrong type.

Worse still, these methods take up alot of time and very often leave a hole in your wallet!

There are many reasons for this, and Ann Sieg's groundbreaking book, The Renegade Network Marketer outlines them very clearly. If you haven't already read the book, I suggest you pick up a copy and read it!

Suffice it to say that the book has caused a revolution in MLM with the result that modern day network marketers are moving online to attract their leads to them.

They're dumping their names lists and putting an end to cold calling. They've stopped spending thouands of dollars buying leads.

The internet is a fantastic tool for targeting the right people and sifting your prospects. This makes lead generation almost a science. It cuts out the time wasted chatting to people who really have no interest in what you have to say. Best of all, you can generate your leads for free.

 

Generate Free leads:Getting the Right Prospects

There are a couple of features that distinguish the right prospects from the wrong ones.

We all know that the right prospects are people who have a high chance of buying your product and/or bizz opp. To keep it simple, the two things that really make for good prospects are:

1. They want what you have, because it fulfills a need or solves a problem.

2. They find you and are attracted to you because of the way you have positioned yourself: As an expert in their field of interest.

It is especially important to get the right prospects as reps- people who want to do the business and will follow through on building an MLM business.

A crucial thing to take note of is, that if you are using old fashioned prospecting techniques you might find your downline not the quality of business person you are looking for.

Presenting yourself as a desperate sales person does not impress high quality people.

People will buy in because it was their decision in the first place to buy and because they found you, came to trust you and respect you!

Below are a couple of Tips I have found helps to Generate the Right Prospects

 

7 Tips to generate free leads online for your MLM

How do you attract them?

To Generate Free leads-You need to know what the need or problem is in the first place.

 

This is what "defining your target market" is all about.

In Network Marketing traditionally there has been a gross lack of training in this area.

Most of us were taught to pitch our deal or hard sell our products to everybody and anybody.

Ann Sieg outlines this old School myth "that everybody's your prospect" well in her FREE Seven Great Lies E book.

The secret is taking your time to really get to know what your target market's needs are.

What are they thinking about, dreaming about, wishing for, finding hard in their lives?

What books and articles to they read?

What do they want to change and how are they going about it?

You need to know what their unique problems may be.

To learn to successfully generate leads is the heart of a successful MLM business.

Generate Free leads from roughly four target markets in Network Marketing

The 4 major target markets are:(There are literally 1000's of sub niches)

1. Product leads

2. Company specific opportunity leads

3. Home business & general opportunity leads

4. Existing network marketers

Below we'll take a look at product leads.

Generating Free Product Customer Leads

Lets take an example of skin care products.

You might want to be selling to people who have never looked after their skin, they're getting older and are more concerned about appearances.

Perhaps they are into anti aging in a big way, and wrinkles and skin blemishes happen to be their topic of interest.

Or maybe you want to sell to people who have already bought skin care products in the past and were not happy with the results or are looking for something to improve on what they're using. (This is a great target market because it's likely they will buy similar products again.)

You'll find that there are many target markets (niches) within a broader target market. And you'll need to get to know each target market intimately.

So, if we look at people who have bought skin care products before: Do you think they might be frustrated about the lack of results they've been getting trying previous skin care products?

Of course!

If you want to attract this group, you should try to relate to the pain or irritation they've experienced when they failed before.

Generate Free leads ViaThe Power of Education and Pre Selling

It's a good idea to educate your prospects about why their products didn't work before.

You might write something on how oil based skin care products can't be absorbed into the skin.

You might explain why it is important not to use cleansers with the wrong PH balance, as it stresses the skin and strips it of its natural lipids, making it more dehydrated.

You might outline some reasons why some products are not effectively absorbed into the skin- and some treatments known to effectively help with absorption.

Then you offer 'real" solutions that will attract them.

Perhaps your products are water based and have the right PH balance.

Perhaps you have a home treatment system that can optimise absorption, removing dehydration and thus preventing wrinkles!

In this way you have really "hit the spot" by relating to their unique needs and solving a real problem for them.

Generate Free Leads by Positioning Yourself as an Expert

By doing this, you have also positioned yourself as a helpful expert, educating them along the way.

They have learned to know and trust you.

And all you've done, is really enter into a conversation they've been having inside their heads already.

People love to buy, but they hate being pounced on and sold to.

This is the art of pre selling.

Generate Free leads with Social Marketing

Ok, now that you understand how to become intimate with your target market and position your self as an attractive expert, you need to actually set up your marketing to bring them to you!

There are many online techniques that can advertise your link, but by far the most cost effective is to use social marketing methods.

You can get your message in front of thousands of targeted prospects for free.

For beginners, I advise putting content up at various social sites and marketing your link that way.

Good ones to start with are SQuidoo, Hub Pages, FaceBook, Ezine Articles, YouTube and of course Twitter (this is huge!)

Generate Free Leads by writing relevant content that pulls!

Make sure your content is relevant and interesting to your target market. One thing that will go along way, is if you have a catchy headline that draws them in.

Your title could be "Why your skin care products could be doing more harm than good".

You could then submit it to a site like Squidoo or Hub pages, or an Ezine directory, where publishers get to see your article.

Ezine directories are great. It's where publishers go to search for relevant content to publish in their Ezines.

An Ezine is an electronic magazine which is delivered to people who ask for it (subscribers) via email. Also known as a newsletter.

They are delivered to a very targeted group of readers. People who want to know more about skin care and anti aging, buy skin care products and they read ezines about skin care and beauty.

Find an Ezine that publishes articles (publishers are always looking for good quality free content), and if your article is well written and talks to publishers target market, they will publish it in their Ezine.

Generate Free Leads and Get the Right Prospects with Key word Research

If you're posting to Squidoo and Hub Pages, you will want the communities to find you from within the site, and the surfers to find you on the search engines.

This is where it becomes important to use the right key words.

Think of the key words your target audience might be typing in. Do some research on those keywords using a keyword tool, like Wordtracker's Free Keyword Suggestion Tool. 

Tip: When you use the free keyword tool, your results should lie between 20-300 (thats the number of people searching for your key word per day).

If you come up with a score of 500, look for a more specific term. (Chancs are this word is too competitive)

if your score is 2000 (for example the keyword "network Marketing")- don't even go for it! Its way too broad and highly competitive (meaning there are too many other marketers bdding for high search rankings on that term)

If its under 30 per day, there are simply not enough people typing in that key word!

So here you can see the demand for the word (how many people are typing it in) and the competition for the word (how many people are trying to optimise on it, to compete for first page ranking on the search engines).

You can also get ideas for using other, less competitive but related key words.

Generate Free Leads and get the Right Prospects using Search Engine Optimisation

Make sure your title, tags and content "tell" the search engines what keywords you are optimising for.

It's a good idea to "say it first and say it often"- but make your text read naturally.

Sprinkle keywords throughout your text and use them in headlines and sub headlines.

There are further linking strategies you can get your content up on the search engine rankings so that your article pops up when your prospect types your key word in!

Click here for a more comprehensive article on Search Engine Optimisation.

How to get Free Leads and Generate the Right Prospects and for your MLM: Recap

1. Your optimised or targeted content is read and enjoyed by your prospects.

This is where your target market finds your "stuff"- your content on the web. It's your point of contact marketing, and it's the beginning of the attraction marketing formula.

2.You could then have a links in the article or at the bottom in your resource box, which takes them to your sales page,lead capture page or business site. Here they could opt in to your emailing list.

3.Once they've opted in they can be taken to your sales page to buy directly on their own, or be placed in your marketing pipeline, where you now have permission to drip relevant content and recommendations on them. Essentially, they give you permission to communicate with them, and over time you can build trust and place your offers and recommendations in front of them.

Use a good email autoresponder, and you'll find follow up really easy and painless.

To get loads of free leads and training on how to generate them and keep them, click on www.getprospectsformula.com and fill out the form!

Happy free lead generation!