Top Internet Businesses Use these Techniques that I outline in this conference call (done with Carolin Hauser on 11 July 2009)
Top Internet Businesses use these ways to get people to their sites
Pay Per Click – This is not so easy and it costs money. But it is effective- you can literally generate leads withing 15 minutes of going live.
Social Media (Face Book, Twitter, YouTube) - These are all booming right now, but it takes a while to build a following and you need loads of followers before you’ll see results.
Search Engine Optimisation- This is also great and very important- but it does take a while and you need to be consistent and be posting on a daily basis.
JV’s and Affiliates- these are the best ones!! And the fastest.
Top Internet businesses know that by far the easiest and quickest is Affiliate marketing and JV’s.
Top Internet Businesses Know How to Approach Potential JV Partners
BE careful how you approach your JV partners. Don’t just email them and ask them to JV with you right off the bat.
Developing a relationship is like going on a date with a girl- the worst thing to do (if you think she looks hot)- is to ask her to marry you on a first date! Its Creepy!
It's the same with a JV offer.
This is how NOT to do it:
“Hey, we have a great product and it’ll change your customer’s life and I’ll give you 50% and we’ll make a ton of money!”
Its not a good way!
Top Internet Businesses do it the right way
1. They build a relationship first.
Money is not the hook. People will deal with you cause they like you!
How do you achieve this? Like when you go on a date - compliment them first!
Ask them questions about themselves (let them talk about themselves).
Let them feel you care. Make them feel special.
Don’t go and ask them to promote your product!
Take a while to build a relationship, send a pizza from pizza hut (with your name and phone number on it and a note to “call me”)
Find those who have a target market similar to yours and/or products similar to yours- and become friends.
Get their phone number and call them (don't use email- perhaps only use email to get their phone number).
Send them a gift. Grab their attention (they get 100’s of emails a day)!
Invite them to do an interview or to come to your seminar as a guest.
Go to seminars and invite the dude to lunch and ask him about what he’s doing. Get his ear. He’ll remember you and know who you are.
Show interest in their project.
Tell them what a cool product they have. Make sure you buy their product and give them a testimonial on how it helped you.
Get on their calls, compliment them and don’t ask them directly to partner with you.
A good way (ninja trick) is to say “your product is really cool”, my customers are similar to yours but they- really need a product like this,
Let me interview you for my customers, (I cant really pay you) but chances are my customers may come back and buy from you."
Note: Just ask for one thing (interview to give to my members)- and build your potential JV Partner up.
Then, Take the interview and use it as a front end (free +shipping)- product.
Then go back to the person and say “I created a FE product out of our interview and its doing really well.
Then ask them if he/she thinks his/her customers would benefit from it as well?
Use his/her pic and position him/her as the Guru.
They'll love it.
He/she then promotes it to their customers and those customers will get back ended into your programme (OTO/continuity programme)- and pay him commissions. (He has just become an affiliate!)
His name is being promoted (not yours), but you’re still making the money.
Send cards, brownies to affiliates.
Give as much value as possible to potential JV partners. (You can do that also by being an affiliate of theirs, once you have a list.)
Help them out at seminars.
Also, you can become a good case study of potential JV partners)- it’s a really cool thing because the more successful you are, the more successful they are.
Often you cant get in to the big shots (too difficult and clicky)- so start with your peers and grow with
them.
Build a solid network of colleagues that you regularly connect with.
Learn and teach each other.
Build your own internal network together as you grow your lists together.
Find people on your level who are creating their stuff and grow with them.
Want to know more?
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Next tip.
Find the cool guy- the top Guru.
If one cool Guru thinks you’re cool, you’re in.
Find the one cool big shot (get them to think you’re cool- like you can become their case study)
They can introduce you to others- ask them "who do you think will benefit from my product."
Get the cool people to be part of your launch- and then leverage their name (get other affiliates to promote your site)
Next Tip
Make a list of 100 top prospects – your dream team of top JV partners (customers, affiliates).
Look in Click Bank, Pay Dot Com and see who the top affiliates are in your niche and call them, send them gifts and get through the gatekeeper.
BE PERSISTENT. Send a gift in the mail (for a year- every month!)
Next tip
Twitter and Facebook- these are great ways to get hold of the big gurus.
Twitter and Face Book are cool. Face Book is nice cause you can upload and send a video
That way they’ll get to remember you.
You can get their address and send a gift. (Don’t try communicate via email. Use Twitter). One good JV can change your life!
Keep your relationships good. If they say "yes", and then for some reason they don’t actually do the promotion for you, don't freak out.
Keep the relationship positive and sweet- because the next time they might actually do it. This way you keep your doors open.
Pay your affiliates well!. Give them 50% of the continuity, or 50% of the One Time Offer (OTO), or $20 per free thing they give away (only if you know your numbers!)
Top Internet Businesses: Here’s a good strategy
Do this consistently day in and day out and it’ll grow your traffic (not an immediate result)
For Traffic you can control (like ads on people’s email lists, JV's, PPC, banner traffic, affiliate traffic)- send
them to a squeeze page, then a sales page and start monetizing.
For Traffic you don’t control, send them to blog first (social sites, SEO, organic traffic)
Your BLOG is your Home page- its your authority site.
Its good PR to send people to your blog first before you send them to a squeeze page.
Your Blog has your pics, your bio + links to your products on the side. It's like inviting someone to your home and letting them get to know you.
(Remember people buy from people they know, like and trust)
Your Goal is to make it a site where there's lots of content growing and getting bigger and bigger on a daily basis.
If you post a new blog post, you create another page. If you do it daily, then after a year you have 365 pages!
And each page is like a tentical bringing people in to your site.
Your Blog gets indexed by Google. (Yippee!)
You should make the top one third of your blog similar to a squeeze page- it has an opt in form.
Underneath that is your blog post and comments etc.
Your goal is to create as many different pages as possible all based on different but related keywords.
E.g if you're selling business training online- you’d use google’s free keyword tool, and find the keywords you’re gonna focus on.
e.g Top Internet Businesses
Give you other suggestions e.g home based businesses
It will give you all the keywords people are searching on as well as how many searches are being done on that word monthly
You then do a blog post on a certain chosen keyword.
Top Internet Businesses: On page SEO
1. You can do a video about home based businesses (use your flip camera)- cut a video based around the keyword.
2. Get a stay at home mom to summarize what you said, using those key words, (A 5 min video should be able to be summarized into a 300-500 word essay. (Pay around $5/video).
It's not a transcript- more like a summary.(The author needs to "get the concept" and then and write about it).
3. Take the video and the article and post it on your blog. Make sure you are Keyword rich. (Keywords in the title and tages as well as sprinkled throughout the article)
Remember you must have a CTA= call to action, at the bottom of the page.
It can be as simple as "I have a free video that reveals my number one secret on...(whatever your offer is)..... get it here"
Top Internet Businesses Use Offsite SEO
Offsite SEO is everything else you’re doing that points back to your site/blog.
You can understand it like a poularity contest. The more back links you have, the higher your Google Ranking.
4. Get outsourcing. (Holly Powell's site is great: you get 10 hrs of outsourcing for $27.50
Here's the link: Non Stop Social Media
Get them to distribute your video using video submission software like Tubemogul (free) and/or Traffic
Geyser and submit it to 80 different video sites (each one allows you to have a link back to your site).
This is cool because when they type the keyword in at for example Youtube, your video comes up- but it
also gives back links to your blog post.
Use different video services- rotate them so you don’t leave footprints.
Traffic Geyser reformats your video 4 different times (10videos x 80 video sites = 800 backlinks x 4 reformatted = 3200 links back to your site!!)
PER WEEK!
5. Now take the text and submit via different article submission software programmes
(wih links pointing back to that page) Remember you will also get organic traffic from the article directory sites themselves when surfers type in the keywords relting to your article.
The Links at the bottom of the article links back to your site.
The Text used to link back is NB. The Keyword you are optimising for at your blog post, must be the anchor text used in your article to link back (Its the Blue underlined link)
6. Also submit to Hub Pages and Squidoo/ Weebly. As well as Ezine articles
Hope you enjoyed that!
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Friday, July 24, 2009 at 11:13